Many industries have been unsuccessful in overcoming the challenges brought about by the recent financial crisis. However, the wellness sector has surprisingly survived and managed to flourish against all odds. In fact, a recent report revealed that the global fitness and wellness industry is a $3.7 trillion market today and it’s predicted to continue to dominate in the years to come.
According to many statistics conducted on health and wellness around the world, the younger and present generation are more sedentary, spending more hours in inactivity and consuming unhealthy diets. In addition, the prevalence of fast food and processed goods as an answer to their fast-paced lifestyle is not really helping solve the problem.
A 2014 global survey showed that almost 40% of adults over the age of 18 were overweight, and in the U.S. alone, the percentage went up to 70%. As a response to these troubling revelations, a great portion of the world’s population began making changes in their lifestyle choices, starting a massive demand for both products and services that encouraged healthy living.
Millions of individuals began looking for ways to stay fit, exploring alternative dieting methods just to make that first step to achieve a healthier lifestyle – and many businesses and startups seized this opportunity.
For most experts, the different movements centered on healthy lifestyle awareness will continue to influence not only the modern population but also the generations of the future.
With an emerging digital health market, the value of the industry is anticipated to grow and contribute to the global economy come 2020.